Karen Ding

Karen Ding is a seasoned marketing professional with extensive experience in brand strategy and management across various industries. Currently serving as a Senior Brand Manager at OPPO since October 2023, Karen is responsible for implementing brand strategies to drive volume and profit while building brand equity. Prior to this role, Karen worked at dentsu as a Senior Strategy Director, where significant achievements included winning the Nespresso China brand repositioning project and developing new business opportunities for Shiseido. Previous roles include leading Honeywell's APAC marketing program management and various positions in digital strategy and planning at prominent agencies such as Ogilvy, DDB China Group, and PHD Shanghai. Karen holds a B.E. in Communication and a B.E. in Psychology from East China Normal University and furthered education at The London School of Economics and Political Science.