Laney Liu

Laney Liu is an accomplished marketing professional with extensive experience in global brand management and creative strategy. Currently serving as the Global Senior Marketing Manager and Lead Creative at OPPO since November 2023, Laney previously held the position of Lead Brand Creative and Business Growth at GEELY, overseeing communication strategies for global expansion. As a Global Creative Freelancer, Laney collaborated with major brands including Volkswagen, BMW, and Nike. Prior roles include Global Creative Manager at Tourism New Zealand and Global Brand Creative at lululemon, where Laney was instrumental in the brand's market launch in China. Additional experience includes roles at Fendi, Stack Modular, and internships at Sheraton and PRP Architects. Laney holds a Bachelor of Arts degree in English Language and Literature and Hospitality Management from Jilin International Studies University.