Mirela U.

Mirela U. currently serves as the Global Key Account Director at OPPO, overseeing the Carrier Business for the Orange Group since March 2024. With a robust background in strategic planning and product development, Mirela held various leadership roles at Orange from July 2015 to March 2024, including Head of Strategy & Governance for Products & Portfolio Europe, where responsibilities involved defining long-range strategic plans to drive growth and profitability. Mirela also served as Head of Development Program, focusing on governance and implementation of action plans, and as Senior Marketing Manager, crafting marketing strategies for the Group Device portfolio. Prior experience includes positions at ING Bank, AXA, Vodafone Romania, McCann Erickson, and System Plus Romania, with a foundational role in digital marketing and account management. Mirela holds an MBA from Warwick Business School and advanced degrees in Marketing and Political Science from universities in Romania.