Yifan Lu

Yifan (Ivan) Lu is a skilled digital marketing professional with extensive experience in social media management and digital campaign execution. Currently serving as a Digital Campaign Manager and Social Media Manager at OPPO since August 2023, Yifan previously completed a Digital Marketing Internship at Spellz, where responsibilities included managing social media operations and content creation. Prior roles include a Digital Marketing Internship at Porsche (China) Motors Ltd, focusing on social media management and website operations, as well as experience at 滴滴 in marketing planning and business development. Yifan's career commenced with a Brand Management Internship at Hikvision, emphasizing content production and web interface optimization. Yifan holds a Master of Science in Digital Marketing & Data Science from emlyon business school, complemented by studies at Technische Universität Berlin, and a Bachelor's degree in Marketing from Zhejiang University of Finance & Economics.