Bennett Crumbling

Bennett Crumbling has a diverse work experience in marketing, business development, and product management.

Bennett is currently the Head of Marketing at Optable, a position they have held since April 2023.

Before joining Optable, Bennett worked as an Investor & Advisor at Magellan AI from December 2016 onwards, and also provided consulting services for the company from August 2021 to October 2021.

Prior to that, they held the position of Director of Business Development & Product Marketing at Conviva from November 2021 to December 2022, where they were responsible for developing product strategy and leading go-to-market activities.

Bennett also worked as a Senior Manager of Product Marketing at Roku Inc. from November 2020 to June 2021, where they played a key role in integrating acquired ad buying technology and developing long-term product strategies.

Bennett took a sabbatical from work between October 2019 and July 2020.

Before their time at Roku, they worked at The Trade Desk from February 2014 to May 2019. Bennett held the position of Senior Director of CTV Strategy, leading the development of business strategies and go-to-market plans for CTV products. Bennett was also a Senior Manager of Client Development, responsible for growing revenue through the deployment and enablement of self-service ad buying technology across global client entities.

In addition to their industry roles, Bennett has also been a member of the IAB and the Network Advertising Initiative (NAI) between January 2017 and April 2019.

Early in their career, Bennett worked at Integrate as the Director of Strategic Accounts from February 2013 to November 2013, where they managed a team of Product Specialists and oversaw the growth and retention of Fortune 500 B2B marketers. Bennett also served as a Product Specialist at Integrate from February 2012 to February 2013.

Bennett Crumbling attended Arizona State University where they studied Business Communication. Bennett completed their studies in 2010. In addition to their degree, they have obtained certifications in Digital Product Management from the University of Virginia in January 2023 and in User Experience Research & Design from General Assembly in April 2021.