Gem Andrews

Gem Andrews is a data-led brand marketing and media strategist with 16 years of experience in delivering audience-driven growth marketing and media strategies. Currently serving as the Head of Marketing at Optegra Eye Health Care, Gem previously held senior positions at Macmillan Cancer Support, where responsibilities included overseeing marketing strategies and leading cross-functional teams. Gem's background encompasses a wide range of roles in brand management, digital marketing, and integrated campaign planning across various notable organizations. They earned a First Class Honours degree in Advertising and Marketing Communications from De Montfort University and a degree in Advertising & Sports Marketing from Georgia State University.