Optics Israel / Optics.co.il is the Israeli market platform for selected international eyewear brands, operated by C.B Rise Ltd., the official importing entity in Israel.

We specialize in importing, marketing, distributing, and building premium eyewear brands across Israel, with expertise in sunglasses, polarized lens technologies, tactical and ballistic protective eyewear, watersports eyewear, optical solutions, and reading glasses.

Optics Israel is the official Israeli importer and marketing partner for selected international premium brands including Wiley X, REVO, Arena, LiP and Read On.

We support international eyewear brands entering and growing in the Israeli market through nationwide sales coverage, retail partnerships, optical chains, outdoor and tactical retailers, watersports stores, lifestyle boutiques, e-commerce channels, PR, digital marketing, point-of-sale promotions, and long-term brand-building.

Optics Israel is also an approved supplier to the Israeli Ministry of Defense, providing certified protective eyewear solutions for military, defense, tactical, and professional use.

Our mission is to bring high-quality, innovative, and authentic eyewear brands to the Israeli market while creating strong local presence, trusted distribution, and sustainable commercial growth.

אופטיקס ישראל | Optics Israel

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Teams

Offices

אופטיקס ישראל | Optics Israel

Org chart

Teams

Offices

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