Optima Group, Inc.
Peter Ward is a seasoned management consultant with extensive experience in marketing, business development, and communications across various prestigious firms. Currently serving as a Senior Consultant at Optima Group, Inc. since February 2015, Peter specializes in developing business and product strategies for financial services clients, focusing particularly on RIAs, wealth managers, and asset managers. Previous roles include Chief Marketing Officer at IPG Group, Global Head of Marketing & Communications at Société Générale/Newedge, and Managing Director positions at The Royal Bank of Scotland. Peter's expertise in marketing strategy has also been shaped by consulting at Cornell University and leading corporate communications at META Group (Gartner). Peter holds an MBA from Cornell Johnson Graduate School of Management and a BA in Philosophy, cum laude, from the State University of New York at Fredonia.
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Optima Group, Inc.
Optima Group is a creative services, strategic consulting and marketing research firm dedicated to the financial industry. No other company combines creative services, strategic consulting and market research as effectively and efficiently as we do. We have built an environment that sparks creativity and innovation, producing powerful solutions informed by independent thinking and exceptional industry knowledge. Whether you need messaging and design that are unique, captivating and market appropriate, a winning business strategy, or market research to better understand your audience, do what many other leading financial firms have done - turn to Optima Group for help. For over 30 years, Optima Group has stood apart in providing insight-driven expertise, real world acumen and creative excellence for all types of financial institutions. Services include: CREATIVE SERVICES • Branding • Integrated marketing • Websites STRATEGIC CONSULTING MARKET RESEARCH