John R.

John R. is an accomplished CRM, Data & Analytics Consultant with extensive experience in customer management and marketing strategies. Currently at Optima Partners since October 2017, John R. has focused on GDPR compliance, enhanced marketing performance through data analytics, campaign automation, and operational excellence for clients such as PayPal. Previously, John R. held various leadership positions, including Global CRM Director at The Regus Group and Director of Customer Solutions at BSkyB, where responsibilities included implementing real-time decision-making capabilities and improving customer acquisition and retention strategies. John R. has also contributed to the development of analytical models and segmentation strategies at Telewest, showcasing a strong background in leveraging data to drive business outcomes and reduce churn risk.