Optimal uses data to empower people to make better decisions about careers and education. Its primary products are OnlineU, Grad Reports, and SwitchUp. OnlineU ranks the top online colleges with the highest alumni salary to help students accomplish their educational goals and find the online degree with the best value. GradReports providesdata-driven college rankings by major, based on the salary data of over 5 million graduates, to help students answer the question, "What can I expect to make if I graduate from a particular school with a particular major?" SwitchUp offers unbiased information about technology bootcamps and features over 20,000 verified student reviews of technology bootcamps, which it then uses to rank the best bootcamps for coding, data science, cybersecurity, and more. Optimal also gives away $250,000 of its profits each year in the form of scholarships for students with high financial need and strong career aspirations.

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