Rich Howard

Founder & CEO

Rich Howard is the founder and CEO of Optimal, a company that provides web performance optimization, mobile app performance optimization, search engine optimization, web analytics, mobile app analytics, tag management, and personalization.


Rich has over 15 years of experience in the field of digital analytics and has worked with some of the biggest names in the industry including Williams-Sonoma, The Hartford, and Vodafone. Rich is an expert in their field and is highly sought after for their knowledge and expertise.


Rich founded Optimal in 2017 after working as a principal performance engineer at Williams-Sonoma. Rich saw a need for a company that could provide all of the services that Optimal now offers, and they have been successfully growing the company ever since.


Rich is a highly talented and experienced individual who has a passion for helping companies improve their digital presence. Rich is a true asset to any organization, and Optimal is lucky to have him at the helm.


Rich Howard has a BSc in Computer Science and Artificial Intelligence from the University of Sussex. Rich also has certifications from Akamai Technologies in Akamai Kona Site Defender - Configuration and Maintenance, Akamai Web Performance Advanced, and Akamai Web Performance Foundation. Additionally, they are certified by The Open Group as a TOGAF 9.1 certified Enterprise Architect, Part 1 and 2.


Some direct reports include Sheerin Aswat - Programme Manager, Sarah Aparicio - Director, PMO & Customer Success, and Leslie Martinez - Project Manager.


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Roles at Optimal

  • Founder & CEO

    Current role


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