Peter Wendel

Peter Wendel is an experienced leader and current Acting Sales Director at Optimera Svenska AB, where they oversee sales operations across multiple locations with a focus on innovative building material solutions. With 24 years of experience in strategic sales and management roles at companies like Hilti Svenska AB and E.ON Försäljning AB, Peter has demonstrated a strong track record in fostering customer value and driving profitability. They hold a degree in Business Economics and Marketing from Karlstad University and have developed key relationships with stakeholders while guiding organizations through digital and sustainable transformations. As a board member at Stockholms Trävaruhandelsförening, Peter continues to contribute to industry leadership and development.