OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data. 

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials.  Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches. 

OptiMine was recently named a LEADER in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. Our granular tactic recommendations, production and deployment speed, and vast partner network set us apart from other Marketing Mix Modeling solutions on the market.

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more. 

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OptiMine Software

OptiMine Software's headquarters in Minneapolis, MN, United States

This department oversees strategic direction and operational management within the organization.

Executive Leadership

OptiMine Software's Leadership Team includes Matt Voda and 6 others.

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