James Richardson is the founder and CMO of Optimising, an innovative SEO agency in Melbourne that has operated since 2008. Under their leadership, Optimising has partnered with well-known brands such as Adidas and Nando's Australia, while also prioritizing ethical and environmental responsibility as a B Corp certified agency. Additionally, James co-founded the Digital Sport Summit and currently serves on the Business Advisory Group for Yarra City Council. Their previous roles include Corporate Development Manager at Hertz and Business Development Manager at Melbourne IT.
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