Scott Cooke

With a strong background in entertainment, luxury goods, and real estate, Scott Cooke has carved out a unique niche in the world of brand consulting. Beginning his PR career at LaForce+Stevens as the leader of the Entertainment partnership division, Scott combines his talent for media relations, storytelling and event management with his robust network of influential relationships. Bringing a non-traditional approach and a curated lifestyle lens, his insight into residential and commercial real estate media has helped introduce the work of many noted architects and top-tier developers' most significant properties in the city. Scott entered the media industry when he was recruited by the William Morris Agency. He then moved on to work directly under Madonna and partner Guy Oseary at Maverick Entertainment/Warner Bros., where he was responsible for celebrity relations and social and lifestyle management. Inspired by his passion for brands and activations, Scott leads strategic partnerships and events for Optimist.