Alex Chu is an experienced leader and passionate creative with 23 years of expertise in the automotive, luxury, and entertainment industries, drawing on extensive experience in the USA and China as well as the global and APAC regions. Currently serving as CEO and CCO for Optimist Inc., Alex has previously held senior creative roles at top agencies such as TBWA and Young & Rubicam, where they drove branding and digital initiatives for Fortune 500 clients. Demonstrating a unique ability to bridge traditional and digital media, Alex has successfully managed diverse creative teams and developed strategies that align with business objectives throughout their career. Notable clients have included Lincoln, Infiniti, Microsoft, Disney, and many global brands.
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