Xavier L. is an experienced creative professional currently serving as the Associate Creative Director at Optimist Inc. since September 2022, leading visual design and creative processes for Amazon experiential activations. Prior to this role, Xavier operated as a Creative Consultant, providing art direction for various campaigns across diverse industries. Previous experience includes working as Associate Creative Director at 1000heads, where creative oversight of social content was pivotal, and as Senior Art Director at Taylor, creating impactful campaigns for major brands. Earlier roles encompass Art Director positions at Berlin Cameron and Baker Street, as well as design and marketing roles at Integem Inc. and i-Zone Apple Premium Reseller. Xavier holds a Master of Fine Arts in Advertising Art Direction from the Academy of Art University and a Bachelor of Arts in Advertising from Beijing Union University.
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