Optimize IS
Charles Melendez is a seasoned professional with extensive experience in project management, low-code development, and financial advisory services. Currently serving as Co-Founder of Optimize IS, the leading Airtable Service Partner, Charles focuses on ensuring project success and providing expert Airtable assistance. Prior experience includes roles as an Airtable Developer at GAP Consulting, where automation solutions were tailored for clients, and as an Associate Product Manager at LULA, where Charles integrated low-code tools to develop insurance products. Additional experience spans operations management at Diamonette Party Rental, sales and distribution in South America at Silescent Lighting Corporation, and financial advisory roles at Merrill Lynch and Citi Smith Barney. Charles holds a Bachelor of Science degree in Finance from Florida International University.
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Optimize IS
Optimize IS is Airtable’s 2024 Partner of the Year and the go-to systems partner for businesses ready to scale smarter with no-code. We help companies streamline workflows, reduce manual work, and gain visibility across teams—all powered by Airtable. Our proprietary Optimize Method, built from Japanese systems thinking and sharpened through 1,000+ client projects, ensures every solution is scalable, intuitive, and tailored to your operations. 💬 “They took a Frankenstein Airtable build from a former employee and turned it into an operational masterpiece.” – JLL 💬 “We went from a massive mess of spreadsheets, Airtable bases, and stale documentation… to a clear system that everyone uses every day.” – WPP 💬 “I was in tears from gratitude. We finally had a system that worked. It saved hours of wasted time every day.” – Global CPG Client 💬 “They moved faster than any other team we’ve worked with. Within weeks, we had a working system connected to Salesforce and Jira.” – Enterprise SaaS Client 💬 “They delivered clarity in the chaos. Our cross-functional teams finally had one source of truth.” – Fortune 500 Logistics CompanyWhether you're launching a marketing database, unifying product data, or replacing legacy ops tools, we help teams eliminate chaos and ship better, faster systems—without writing a line of code. We specialize in: • Airtable database design & automation • Custom integrations (Salesforce, Jira, HubSpot, DocuSign, Make, Zapier) • Scalable systems for Marketing, Ops, Product & Finance • Long-term support to evolve with your team With 150+ five-star reviews, a global team of 25+ developers, and clients across 45+ industries, Optimize IS is trusted by fast-moving startups and global enterprises alike. 💬 “I was in tears from gratitude. We finally had a system that worked. It saved hours of wasted time every day.” Let’s make your software feel like it was built just for you.→ optimizeis.com