Alexandra van Heel

Alexandra van Heel is a seasoned professional in customer success and marketing, currently serving as a Customer Success Manager at Optimizely since March 2022. Prior to this role, Alexandra worked at Accenture Song as a Marketing Consultant and at APSIS, where responsibilities included Team Leader and Customer Success Manager as well as Key Account Manager, focusing on global businesses, project management, and technical SaaS guidance. Experience also includes roles in sales support at TravelBird and as a Content Marketer at We Are E, where content strategy and social media management were key responsibilities. Alexandra began a career in sales at KMR Marketing Agency, initially as a college intern. Academic credentials include a Master’s Degree in Management from Lund University School of Economics and Management, along with a Bachelor of Arts in English Writing from Boise State University.