Barbara Ojerholm

Barbara Ojerholm is a strategic marketing leader currently serving as the Director of Marketing Operations at Optimizely. With extensive experience in driving pipeline growth and operational excellence, Barbara has successfully led high-impact B2B programs that generated over $150M in pipeline through global and regional initiatives. Previously, Barbara held various roles at Juniper Networks, culminating in the position of Marketing Manager, where effective cross-functional collaboration optimized marketing campaigns and enhanced stakeholder relationships. Throughout their career, Barbara has emphasized data-driven decision-making and team empowerment, consistently aligning marketing initiatives with business goals to achieve growth.