Catherine Ibarra is a seasoned marketing professional with a diverse background in campaign management and consulting. Currently serving as a Senior Campaign Marketing Manager at Optimizely since April 2023, Catherine previously held roles at Feedvisor, VMware, Meta, Informa, IBM, and SpeakUp, gaining expertise in e-commerce strategies, project management, and digital marketing. Key accomplishments include developing impactful content for Amazon sellers, leading programs to enhance sales pipelines, and identifying trends for scalable product improvements. Catherine holds a Bachelor of Science degree in Marketing from San Francisco State University and has participated in a study abroad program at The American Business School of Paris.
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