Cecilia Z. is a seasoned professional in data analytics and market intelligence with extensive experience in the media and technology sectors. Currently serving as the Manager of Data Analytics at Optimizely since January 2024, Cecilia previously led the insights division at Synamedia, where contributions included formulating analytical insights for media cloud SaaS products and establishing a deep understanding of challenges faced by media companies. Prior roles included Market Intelligence Lead at Discovery Inc, focusing on data strategy and analytics for streaming services, and experience at IHS Markit in the TMT Analysis team, where emphasis was placed on digital video technology. Cecilia also worked as a Market Analyst at Milner Strategic Marketing Ltd. Educational accomplishments include a Diploma in Professional Marketing from CIM and a Master's degree in Corporate Communications from the University of Leeds.
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