George Lavric

George Lavric is an experienced sales and marketing professional currently serving as Partner Sales Manager for Continental Europe at Optimizely since September 2019, where a focus is placed on enhancing marketing lifecycle efficiency. Prior to this role, George functioned as Marketing Manager at Optimizely and held various positions, including Senior Technical Digital Project Manager at Plan.Net Benelux, Digital Transformation Consultant at Sitecore, and Marketing Coordinator at Effortel. Additionally, George has contributed to academia as a Guest Lecturer at Thomas More, teaching courses on Online Marketing and E-commerce. Educational background includes a degree from Vrije Universiteit Brussel and earlier studies at Koninklijk Atheneum Etterbeek.