Kara Andersen is a seasoned professional in product marketing with extensive experience, currently serving as a Senior Product Marketing Manager at Optimizely since October 2021. Prior to this, Kara held a similar position at ActiveCampaign from May 2017 to October 2021, where responsibilities included defining category and solution strategies, developing go-to-market processes, and introducing key products. Kara's early career at ActiveCampaign also involved educational initiatives for small business owners and significant contributions to public relations at CNO Financial Group. Additionally, Kara operated as a Digital Marketing Consultant, offering strategic support and content creation services to various businesses. Kara holds a Bachelor of Arts degree in English, specializing in Creative Writing and Theatre Studies from DePaul University.
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