MacKenna Anovick

MacKenna Anovick is an experienced communications professional with a background in social media management and marketing. Currently serving as an Associate Communications Manager at Optimizely since November 2020, MacKenna focuses on analyst relations by collaborating with tier 1 and tier 2 analysts and preparing teams for various activities. Responsibilities also include analyzing market insights and trends to inform go-to-market strategies and developing content for global social channels. MacKenna has previous experience as a Peer Mentor at the University of North Carolina Wilmington, where weekly meetings were held to enhance students' skills and grades, along with creating tailored lesson plans. Additionally, MacKenna completed a marketing internship at Episerver in November 2020. A graduate of the University of North Carolina Wilmington, MacKenna holds a Bachelor's degree in Psychology.