Madison Hajeb

Madison Hajeb is the Vice President of Digital Transformation & Innovation at Optimizely, where they focus on advancing digital experimentation and innovation. Prior to this role, they served as the Senior Director of Testing and Innovation at Tapestry, leading strategies that generated significant revenue for well-known brands. Madison's career includes pivotal roles in optimization and testing at companies such as Shutterstock, Clearlink, and Number Six, where they managed cross-functional teams and executed successful A/B testing initiatives. They hold a Master's of Science in Information Systems from the University of Utah, complementing their extensive experience in digital marketing and analytics.