Mark Wakelin is an accomplished professional in value consulting with extensive experience in analytics, strategic marketing, and social media strategy. Currently serving as Principal Value Consultant at Optimizely since February 2022, Mark has advanced through various roles including Lead and Senior Value Consultant. Prior to Optimizely, Mark worked at Hootsuite from November 2018 to February 2022, holding positions such as Value Consultant and Senior Value Analyst, focusing on social media workshop delivery and leading consultancy programs. Mark's earlier roles include Research Strategy Consultant and Client Manager at ESA Retail, where data analysis and strategic insights were provided to enhance competitive positioning. Mark also has experience in project management related to recycling initiatives at Veolia UK and Hinckley & Bosworth Borough Council. Mark holds a Master’s degree in Strategic Marketing from Cranfield University and a Bachelor’s degree in Human Geography from the University of Brighton.
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