Rafaela Baracho

Rafaela Baracho has extensive experience in data analytics and customer success, currently serving as Team Lead for Customer Success Analytics at Optimizely since April 2019, having previously held roles as Senior Data Analyst and Insight Data Analyst within the same company. Prior to Optimizely, Rafaela worked as an Information Analyst at DAG from March 2013 to September 2018 and as a Business Intelligence Analyst at Fortbrasil in 2010. Rafaela holds an MBA in Data Science from IGTI, an MBA in Strategic Management from Unichristus, and a degree in Economics from the Federal University of Ceara, complemented by a degree in Actuarial Science and Statistics from the same institution.