Ricki Lawal is a seasoned digital marketing professional with extensive experience in various leadership roles. Currently serving as Digital Marketing Director at Optimizely since March 2024 and previously holding the position of Senior Marketing Manager, Ricki has a diverse background that includes roles such as Head of Marketing at Judge.me and Founder and Director of Selfmade Candle, a sustainable wellness brand. Additional experience includes Marketing Lead for EMEA at Cloudreach, and Management Consultant in People Advisory Services at EY. Ricki began the career at Lloyds Banking Group as part of Customer Insight, Research, and Strategy, after earning a BSc (Hons) in Psychology from the University of Bath in 2015.
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