Sara Sánchez is a seasoned marketing operations professional currently serving as a Marketing Operations Senior Specialist at Optimizely since June 2023. Prior to this role, Sara held the position of Marketing Operations Manager at Upland Software from November 2020 to July 2023, where responsibilities included leading database initiatives, monitoring data integrity, and managing email marketing strategies. Sara also has experience as a Marketing Operations Specialist at Upland Software, overseeing marketing technology functions and developing dashboards for program performance. Earlier in the career, Sara worked as a Marketing Automation Specialist at Demand Frontier, managing email campaigns and analyzing performance metrics. Sara holds a Bachelor's degree in Visual Design from Bellas Artes Medellín.
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