Scott Theisen is a seasoned Conversion Rate Optimization (CRO) expert focused on helping enterprises leverage AI in marketing. With over five years of experience in experimentation, Scott has a proven ability to design, execute, and analyze A/B tests that drive revenue growth and improve user engagement. They have previously collaborated with major brands at Optimizely and achieved significant impacts at Ford Motor Company as an Experimentation Product Manager. Currently, Scott serves as a Senior Product Manager at BloomTech, specializing in experimentation and growth, while also founding an experimentation SaaS at Acceleratexp. Scott holds a Bachelor of Science in Mechanical Engineering from the University of Michigan.
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