Sopiko Heldebro

Sopiko Heldebro is a seasoned marketing professional with extensive experience in global marketing leadership. Currently serving as Senior Director of Global Marketing at Optimizely since January 2021, Sopiko has been instrumental in developing strategic marketing plans, integrated campaigns, and optimizing digital marketing efforts to drive engagement and lead generation. Prior roles include leading EMEA New Business Marketing at Episerver, where Sopiko executed comprehensive online and offline strategies, and holding various positions in digital marketing and marketing automation at Tieto. Sopiko's educational background includes a Master's Degree in Consumer and Business Marketing from Stockholm University, as well as additional degrees in International Management and Marketing from Jönköping University and Baylor University.