Wim Hoek

Wim Hoek has over three decades of marketing experience, currently serving as Marketing Manager at Optimizely since March 2022, focusing on regional marketing plans for continental Europe, particularly in Benelux. Prior to this, Wim held several roles at AMCS Group from February 2019 to March 2022, including Product Marketing Manager where responsibilities included content creation and campaign management on themes like digital transformation and sustainability. At Microsoft Nederland from December 2003 to February 2018, Wim progressed through various positions, including Business Lead for Cloud Application Development, overseeing revenue and market share for developer tools, and managed business operations within the Developer Experience team. Earlier career highlights include roles at Borland and Ashton Tate, where Wim focused on market management and product marketing strategies across EMEA.