Zach Coulter

Zach Coulter is an accomplished digital marketing professional with extensive experience in solution architecture and digital strategy. Currently serving as Lead Solution Architect at Optimizely since May 2022, Zach previously held key roles at Siteimprove as a Digital Marketing Sales Engineer and at Br8kthru Consulting as a Senior Client Strategist. Zach's background includes leadership positions at NEXT Precision Marketing and media junction®, and a focus on digital marketing strategy at various firms, where responsibilities encompassed marketing automation, SEO, analytics, and campaign management. Educational credentials include a degree from the University of Wisconsin-Madison.