Karin Hayes currently serves as the Senior Vice President of Analytics Products and Services at OptimizeRx, a position held since January 2023 following the acquisition of Medicx Health. In this role, Karin leads the design and development of innovative omni-channel marketing analytics solutions. Prior to OptimizeRx, Karin spent nearly two decades at Source Healthcare Analytics and Symphony Healthcare Solutions as Senior Director of Product Management, overseeing product development, marketing, and integrated platform strategy. Earlier experience includes serving as Vice President of Marketing at ArcLight Systems, Director of Marketing and Strategy at OTN, and various roles at Bristol Myers Squibb, focusing on market analysis and strategic alliances. Karin holds a B.S. in Biology from UC Irvine.
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