Bob Lawson

Bob Lawson is an accomplished marketing executive with extensive experience in leading roles across various industries. Currently serving as the Director of Mobile Offerings at Optimove since March 2022, Bob previously co-founded and directed Kumulos, a leading mobile and web marketing platform acquired by Optimove. Bob's career includes significant positions such as SVP of Global Marketing at SolarWinds MSP, Head of Global Marketing at Axios Systems, and various marketing director roles at Sopra Steria Group, Scottish Widows Investment Partnership, and abrdn. Bob holds an MBA from The University of Edinburgh and a BA (Hons) from Abertay University, reflecting a strong educational foundation in business and marketing.