Damien Evans is a seasoned professional in the field of personalisation and analytics with extensive experience across various industries. Currently serving as the Director of Personalisation Offering at Optimove, Damien previously co-founded and led Graphyte as CEO, where the company developed a cutting-edge ecosystem for real-time customer engagement. Prior experience includes the role of Director of Sports Brands Analytics at Ladbrokes Coral Group, where Damien spearheaded innovative marketing initiatives, and Head of Analytics & Insight at Ladbrokes, overseeing business intelligence and analytics functions. Additionally, Damien held a managerial position in analytics and data mining at American Express, showcasing a robust background in data-driven decision-making and strategic leadership.
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