Efe Yucemen

Efe Yucemen is a seasoned professional with extensive experience in partnerships and sales across various sectors, particularly in iGaming and sports betting. Currently serving as the Director of Partnerships for EMEA at Optimove since September 2019, Efe has successfully advanced from Partnerships Development Manager to Senior Manager, significantly driving partner-generated revenue and deal volume. Prior experience includes leadership roles at Smarp and Showroomist, as well as account executive positions at Emarsys, where Efe contributed to enhancing customer engagement for notable clients. Efe also has a solid background in equity sales with firms such as Otkritie Securities Ltd and HSBC, complemented by early career experience as a research associate at Morgan Stanley. Efe holds a degree in Econometrics, Economics, and Finance from Bayes Business School and a Bachelor of Arts in Economics from Koç University.