Olivia Arruda

Olivia Arruda is the Global Content and Communications Manager at Optimove, with a strong background in Public Relations and a Marketing degree from Mackenzie University in São Paulo. With over 10 years of experience in the field, Olivia worked at SmartPR for seven years, where they advanced from Account Executive to Senior Account Executive and ultimately Account Manager, overseeing PR activities and team leadership. In their role, Olivia focused on enhancing clients' brand images through strategic planning, media relations, and talent development. Prior to SmartPR, Olivia gained experience at Grupo CDI as a Junior Account Executive, managing media relationships and producing analytical reports.