Lan Yu is an accomplished data analytics professional with extensive experience in digital inventory management and campaign performance analysis. Currently serving as the Manager of Data Analytics at Optimum Media since September 2018, Lan Yu drives performance optimization and reporting initiatives while effectively collaborating with the programmatic team. Previous roles include Programmatic Buyer at MadHive and Data Quality & Platform Stability Manager at Verve, where Lan Yu honed skills in managing client campaigns, optimizing inventory, and training junior analysts. Prior experience spans various positions in digital campaign management and marketing, with a foundational education in Marketing from Baruch College.
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