Adam Sinovsky is an experienced data analytics professional currently serving as the Director of Customer Analytics at Optimum since February 2024, where Adam leads data initiatives for digital customer care. Prior to this role, Adam held the position of Vice President of Analytics Advisory at Genpact, focusing on data and AI solutions for customer engagement in the Hi-Tech and Media sectors. Adam’s career includes significant tenure at Gain Theory as Director, where Adam specialized in marketing attribution and predictive analysis, and GroupM as Director of Data and Analytics Services, where innovative analytics projects were administered. In addition to this practical experience, Adam earned an MBA from MIT Sloan School of Management and holds a Bachelor's degree in Engineering from Cornell University.
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