James Cox currently serves as Vice President of Base Management at Optimum since October 2025. Previously, Cox held the position of Senior Director of Marketing in Pricing and Revenue Strategy at SiriusXM, where responsibilities included leading B2C pricing for 32 million subscribers and developing revenue-enhancing strategies. Prior experience includes Senior Director of Marketing Analytics at Comcast, overseeing analytics for both B2B and B2C performance in a sizable market, and various roles at MSCI Inc. that focused on corporate governance and predictive modeling. Cox is also the former owner of Remora Contracting, where business growth was achieved in the construction sector. Educational background includes an M.B.A from The Ohio State University Fisher College of Business and a B.S. in Business Administration from the University of Southern Maine.
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