Scott I. Smith is an experienced digital and user experience leader currently serving as the Senior Director of Digital and User Experience at Optimum since December 2025, while also holding the position of Director of Ecommerce Content Strategy & User Experience at Altice USA since November 2021. In these roles, Scott drives eCommerce content strategy and oversees UX/UI design for website properties, successfully enabling team ownership of the Optimum mobile site through cross-functional collaboration. Previous experience includes managing multi-channel digital marketing projects at Search Marketing Group Inc., leading digital marketing strategies at Adsugar, and overseeing content optimization at Verizon. Scott holds a Bachelor's degree in Journalism from Rutgers University, earned in 2006.
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