Willa Cohen

Willa Cohen is an accomplished marketing and sales professional with extensive experience in leadership roles. At OPTIVATIONS since June 2016, Willa serves as the Director of Marketing and Advertising, focusing on the strategy, development, and implementation of marketing and sales acceleration initiatives. Prior to this, Willa worked at Dell Computer from 1994 to 2002, where a progression of roles included Global Account Executive, responsible for multi-million dollar relationships with major Fortune 500 companies, and Global Account Representative, overseeing onsite accounts for Pfizer and ABC Disney. In earlier roles at Dell, Willa contributed as a Sales Representative, supporting key national accounts and enhancing customer experiences.