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Bryan Farrell

Senior Vice President Global Distributor Markets at Optos

Bryan Farrell has a strong background in sales, marketing, and leadership roles in the medical technology industry. Bryan started their career as a Marketing Communications Manager at OIS from 2004 to 2007, where they managed brand development activities and was responsible for trade show presence, marketing collateral development, advertising, and digital strategy.

Farrell then joined OPKO in 2007 as a Marketing Manager, where they worked for a year before moving on to become a Marketing Manager at OIS once again from 2008 to 2010. In this role, they led the marketing communications department and managed brand development activities, including trade show presence, marketing collateral development, advertising, and digital strategy. Bryan was also responsible for managing business development and lead generation for the sales team.

In 2010, Farrell joined Optos as a Director of Strategic Marketing - Image Management. In this role, they led the development and launch of a new Picture Archive and Communications systems (PACS) in response to a newly created requirement for doctors across the US to implement adequate records management. Bryan defined a business and development plan and managed the end-to-end product delivery.

Throughout their tenure at Optos, Farrell held various roles, including Senior Director of Product Marketing - Advanced Diagnostic & Treatment Products, Vice President of Asia Pacific, Senior Vice President - Global Corporate Accounts, and Senior Vice President of Australia, Asia, and the Middle East. In these roles, they were responsible for globalizing and standardizing corporate account activities, identifying and converting corporate account opportunities outside of North America, and leading sales operations across the APAC region, among other responsibilities.

Most recently, Farrell has been serving as the Senior Vice President Global Distributor Markets at Optos, where they oversee the distributor network and the launch of Optos products across Australia, Asia, and the Middle East. Bryan leads and develops MDs and sales teams while growing the business through a lean and agile sales model.

Bryan Farrell attended the University of California, Davis from 2000 to 2004, but no information is available regarding the degree or field of study they pursued during this time.

Links

Timeline

  • Senior Vice President Global Distributor Markets

    May, 2019 - present

  • Senior Vice President Of Australia Asia And The Middle East

    July, 2014

  • Senior Vice President Global Corporate Accounts

    October, 2013

  • Vice President Of Asia Pacific

    May, 2012

  • Senior Director Of Product Marketing Advanced Diagnostic Treatment Products

    April, 2012

  • Director Of Strategic Marketing Image Management

    October, 2010