Sharon Shepard

Sharon Shepard has a diverse work experience in marketing and digital strategy. Sharon worked as the Director of Digital Marketing at Optos, where they managed and executed worldwide digital programs and led the GA4 migration. Sharon also served as the Marketing Manager for the Americas at Optos, where they grew engagement on social media channels and supported product launches.

Prior to Optos, Sharon worked at Rocket Software as a Product Marketing and Senior Marketing Program Manager. In this role, they created marketing programs and oversaw lead generation activities for a $50M division.

Sharon also gained experience at Mentor Graphics, where they held various marketing roles. As the Marketing Programs Manager, they successfully generated leads and managed marketing programs for a $50M division. Additionally, as the Marketing Communications Manager, they launched marketing programs for multiple products and coordinated with worldwide sites to ensure brand consistency.

Overall, Sharon Shepard has a strong background in marketing, digital strategy, and program management across multiple industries.

Sharon Shepard obtained their MBA in Marketing from Suffolk University - Sawyer Business School between 1995 and 1997. Prior to that, they pursued their undergraduate studies at Westfield State University from 1985 to 1989, earning a Bachelor of Science degree in Business.