Andrea Romo

Andrea Romo is an accomplished professional with extensive experience in market research, customer insights, and communications. Currently serving as the Associate Director of Enterprise Market Research at Optum, Romo has launched a significant B2B primary research program that has greatly impacted the business by generating substantial qualified pipeline and client engagement. As the owner of AR Pitchlab LLC, Romo focuses on developing young female softball pitchers, fostering their growth both on and off the field. Previous roles include building the Voice of the Customer program at NRG Energy and managing customer experience initiatives at Direct Energy Business. Romo's background encompasses strategic public relations and marketing efforts at Magee-Womens Research Institute & Foundation, complemented by graduate and undergraduate degrees in communication studies and public relations/marketing from Ball State University and Slippery Rock University, respectively.