Jaci Larson

Jaci Larson, MBA, is a seasoned B2B marketing executive with expertise in segment and product marketing, customer insights, and digital strategies. Currently serving as the Senior Director of Enterprise Imaging Segment Marketing at Optum, Jaci leads initiatives focusing on radiology and cardiology while managing demand generation strategies. Their previous roles include Senior Director of Strategic Marketing at McKesson, where Jaci pioneered a market segment model, and Director of Product Marketing at Signify Health, where they developed integrated marketing strategies to drive engagement and revenue growth. Jaci holds an MBA from the University of St. Thomas and has completed various professional development programs in marketing and corporate strategy.