James Lappin is an experienced professional in pricing and yield management, currently serving as the Associate Director of Contracting at Optum since April 2025. Prior roles include significant positions at Yahoo, where Lappin progressed from Pricing Analyst to Senior Manager, Pricing and Yield, and leadership roles at Oath and Verizon Media focusing on yield operations and pricing strategy. Earlier experience includes financial analysis at ICON plc and pricing analysis at Ingersoll Rand and Ryanair. Lappin holds an Executive MBA from UCD Michael Smurfit Graduate Business School, along with a Bachelor of Business Studies and a Master of Business Studies in Strategic Management & Planning from Technological University Dublin.
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