Jasmine Friday

Jasmine Friday is a seasoned professional with extensive experience in UX and digital product management, currently serving as a CX Strategy / Digital Product Leader at Optum since November 2024. At Optum, Jasmine leads the strategic vision for transforming the employee benefits experience at UnitedHealthcare, supporting over 750 employer sites. Previously, Jasmine spent 15 years consulting for Johns Hopkins Medicine, managing a diverse portfolio of digital properties and leading product migrations for clinical profiles. Jasmine's earlier roles include directing creative services at Alexander and Tom, Inc., supervising new media projects at Breakthrough Digital Media, and serving as a Sr. Multimedia Designer at Buckley Marketing. Jasmine holds an MS in Human Centered Computing from the University of Maryland Baltimore County and a BA in Communications and Multimedia from California State University, Monterey Bay.