Optum
Jasmine Friday is a seasoned professional with extensive experience in UX and digital product management, currently serving as a CX Strategy / Digital Product Leader at Optum since November 2024. At Optum, Jasmine leads the strategic vision for transforming the employee benefits experience at UnitedHealthcare, supporting over 750 employer sites. Previously, Jasmine spent 15 years consulting for Johns Hopkins Medicine, managing a diverse portfolio of digital properties and leading product migrations for clinical profiles. Jasmine's earlier roles include directing creative services at Alexander and Tom, Inc., supervising new media projects at Breakthrough Digital Media, and serving as a Sr. Multimedia Designer at Buckley Marketing. Jasmine holds an MS in Human Centered Computing from the University of Maryland Baltimore County and a BA in Communications and Multimedia from California State University, Monterey Bay.
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Optum
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Optum is a health services and innovation company on a mission to help people live healthier lives and to help make the health system work better for everyone. Optum, part of the UnitedHealth Group family of businesses, is powering modern health care by connecting and serving the whole health system across 150 countries. We combine cutting-edge technology, the world’s largest health care database and vast expertise to improve health care delivery, quality and efficiency. We are revolutionizing health care that serves more than 100,000 physicians, practices and other health care facilities, as well as 127 million individual consumers.